By Cassie Rodriguez
When I was first placed into a group and assigned a client, I was a little nervous simply because I didn’t know anyone in my group very well (aside from Kelsey) and I wasn’t familiar with our client. Seeing as our client is a brand new business, that made me nervous as well. To be completely honest, I’m a nervous person in general. However, I quickly learned that working with new people and assisting a new business could actually be a more beneficial thing in the long run.
My first thought when our client explained to us what it is aiming to accomplish was that we have a farm just like that in my hometown called Dewberry Farm. My family and I love going there to see the pumpkin patch, ride the giant slide and get lost in the corn maze. Dewberry Farm is well-established, very popular and is a great example of how much fun Grovehill Farms can be in the future.
Many of the same elements are the same: hayrides, pumpkin patches, animals and a memorable #family-oriented experience. With this in mind, it is a little easier to determine how we can help Grovehill Farms.
Our direct points of contact for our client are Amber Bates, whom we met at the very beginning of the semester, and Kaylee Decker. Both have an extensive knowledge of #agriculture and are very passionate about what they do. According to Amber, Kaylee has a background in #socialmedia and is more in touch with today’s trends. They’ve worked for years in preparation for the opening of Grovehill Farms and are ready to take the next step in adding marketing and public relations to their business plan.
That’s where our group comes in!
Since our client has given us so much freedom, they are very open to all of our ideas. So far, they have started an Instagram page (@GrovehillFarms) and created a flyer (see below). Amber plans to make a booth at her local Farmer’s Market to promote Grovehill Farms and hand out these flyers.
We want to make sure that whatever we do, we are tracking our #ROI so that in the future, Amber and Kaylee can see what parts of our plan worked and what didn’t.
So far, I’ve been working mainly on researching potential audiences (since the client is brand new) and how we can reach them. Every assignment we’ve done so far has been just challenging enough to where we are learning and practicing vital skills, but not being completely overwhelmed by the course load. I am currently in two group projects at once, but the project for my other class will be done soon and I can give my undivided attention to this group.
Luckily, we have been successfully dividing the work evenly and everyone has a very positive attitude about our project. This definitely makes a difference, and I am very grateful for the group I was placed in. Katie and Clara Ruth have been awesome group leaders and we all effectively communicate in our GroupChat. Additionally, we peer review each other’s assignments to check for maximum quality. We also try and get our assignments completed early so that we can start working on the next portion ahead of time and not drown in future assignments.
Having a team this amazing and with such a driven work ethic makes me even more excited for helping our client together. This will also hopefully give us a better sense of what working with professionals in the future will be like.